Dr. Phil Kicks Guest Off Show

Television personality Dr. Phil McGraw kicks "Bumfights" producer Ty Beeson off his show after being sickened my what he sees.
He even quotes to the audience that it's an insult to his intelligence.
Beeson also quoted how Dr. Phil exploits his guests and the problems that they have to the whole world.
BTW, I kind of like how Ty is impersonating Dr. Phil.

Had to be have been a publicity stunt. Did Phil book the guy with no prior knowledge of this BUMFIGHTS show? What was the rest of the episode about? Just him talking about anti-violence and exploitation?